Content & Brand Strategy

Project: Product Photography Refresh
SimplePrints App

The Idea
Our product photos weren't uniform, they looked like they were pulled from different shoots and felt outdated. I saw an opportunity to refresh the entire app's content and elevate it to a streamlined, uniform look.

My Role
Beyond the photography itself, I planned and staged the entire shoot: creative direction, styling, and execution, start to finish.

The Approach

• Developed a cohesive creative concept and visual direction to replace the inconsistent, outdated photos

• Planned and staged the set, styling, and product presentation for a unified look

• Directed the shoot to ensure every image matched the sophisticated, elevated aesthetic I envisioned

• Ran an A/B test comparing the new content against the old to validate the refresh before rolling it out fully

Result
The new content outperformed the old in A/B testing, confirming the refresh's impact. The updated photography replaced the old, inconsistent images across the app, marketing emails, and social channels, giving SimplePrints a cohesive, sophisticated visual identity.