Email Marketing

Project: 1-Year Anniversary Email Campaign
SimplePrints App

The Idea
I initiated a personalized anniversary email to celebrate each customer's first year with the app, designed to boost retention and show genuine appreciation for their loyalty.

What Made It Different
Rather than a generic celebration email, I partnered with our app development team to build dynamic, personalized content that surfaced each customer's own past projects directly within the email, a first for our lifecycle program. This pushed our email strategy beyond static templates and into true 1:1 personalization.

My Role
I initiated, organized, and executed the entire project end-to-end, from concept and stakeholder pitch through developer collaboration to final send.

The Approach

• Dynamic content pulling each customer's individual project history

• A retention-focused discount code to reward loyalty and encourage repeat purchases

• Messaging centered on genuine appreciation for the customer relationship, not just a transactional offer

Result
Successfully launched a first-of-its-kind personalized lifecycle email, developed independently and executed through cross-functional collaboration with engineering. The campaign became a recurring milestone moment in our customer lifecycle program.