Project: Influencer Partnership Program
SimplePrints App

The Idea
Build a network of influencer partnerships to grow brand awareness and generate authentic content that could be repurposed across our other marketing channels.

My Role
I managed the influencer program end to end: budgeting, scheduling, performance tracking, and ongoing partner relationships.

The Approach

• Managed influencer budgets and campaign scheduling using Aspire

• Tracked performance and attribution through unique promo codes for each partner

• Built visual reports (charts, pivot tables) to analyze performance across partners and identify top performers and content

• Selected the strongest-performing influencer content to repurpose across email, social, and other marketing channels

• Used performance data to inform which partnerships to continue or scale

Result
The program drove brand awareness while generating a steady pipeline of authentic content that extended well beyond the original influencer posts, fueling email and social campaigns elsewhere in the marketing mix.

@sarakralidis